Creating an effective website for your nonprofit which showcases your organization’s values is crucial. We know this task can be daunting if you’re new to web design and development. Whether you are updating your current homepage or building a website from scratch, consider the following features and tips to help you make a powerful introduction to your supporters.
Showcase your nonprofit’s identity
A website is the first impression of your organization. This first impression influences and solidifies the funder’s interest in supporting your cause. When creating your homepage’s content, determine why people visit your website. Then use that research to showcase key content on your homepage. Many organizations start by highlighting their mission, values, impact stories and ways to engage their users.
Create a simple design
Don’t overwhelm your visitors with too much information. A website’s homepage has 50 milliseconds to convince visitors to stay on your website. Feature your most compelling content at the top of your homepage to forge a balance. Additionally, offer a straightforward reflection of your existing branding. Maintain a consistent font, color scheme and ‘tone of voice’ across your homepage.
Provide an intuitive experience
Now that you’ve grabbed your audience’s attention by using the correct balance of content and design, you should add features like calls-to-action that encourage users to explore your website further. First, develop a user-friendly navigation menu, then offer a call to action and last, but not least, optimize your website for all devices.
Seek Professional Help
If you’re not sure if you have created an effective website for your nonprofit, our skilled grant writers will provide Insights on what is needed for potential funders to consider you more seriously. As an added bonus, your improved website may increase community participation in your nonprofit.
Are you ready to get started? Request a grant writer to get you the support you’re looking for. Grant writers will then respond to you with bids and writing samples. After that, you simply choose the grant writer you would like to help you ‘take the next step’ on your grant-seeking ‘journey.’