If your nonprofit is spinning its wheels, you might consider the idea of redefining your donor strategy. For nonprofits, sharing real-world impact is vital for donor-centric management. However, many nonprofit organizations use language that typical donors do not relate to. It can be tempting to use industry terminology familiar to your cause. However, this can create confusion amongst supporters. In truth, when this is done, you are cultivating a disconnect between you and your supporters. This decreases volunteer participation, donations, and more. Read on to see how you can cut through the jargon and connect with your supporters authentically.
Share Impact Stories
Stories are powerful because they show real-world impact by humanizing your mission. For example, your nonprofit can provide a dissertation on how you reduce food insecurity in your community. Providing real-world impact stories about individuals who have picked up groceries to feed their family of four for the week cultivates community support and impresses funders. Consider it a best practice rule to replace industry terms and language with real-world stories to connect with your supporters.
Cater to Your Target Audience
The more you know about your donors, the more efficiently you connect to them. Research shows that the average donor is around 64 years old. They care about making an impact, but do not have the time or interest to decipher technical language. Above all, they are interested in your impact. Honor their support by keeping things light and easy to read.
Do Not Overwhelm Readers With Data
Nonprofits often provide too much information due to a desire to sound professional or mission-driven. Sometimes, clarity means providing specific details, not dry statistics. For example, if you want to show the impact of an after-school program, you could say: “Every weekday, 65 children are offered help with homework, snacks, and a safe space for play.” This real-world example demonstrates that your organization is cultivating community support by making information and child-safe spaces more accessible.
Stay Authentic
Your donors want to help. Because of this, they need to understand why the cause matters. By removing jargon, telling real stories, and visualizing your audience, you make your communication more human, more compelling, and effective. Next time you write a grant, email, or social media post, ask yourself: Would my target audience understand this? If not, rewrite until they can.
Need a Grant Writer?
While grants are a powerful tool for creating impact, some organizations benefit from expert support. The first step is to visit GrantWriterTeam and complete our grant writer request form. Next, grant writers will bid on your project, explaining why they are the best grant writers for your business. The grant writer’s profile will detail their experience and expertise, past successes, and writing samples. Once you choose a writer, you will speak with them directly about the details of your project before applying for grants for your start-up business.
About GrantWriterTeam
Are you a nonprofit or small business in need of some help? If you are searching for grants but are feeling overwhelmed, hiring a grant writer may be the perfect choice for you! Grant writers thoughtfully grant opportunities and consider the pros and cons of applying and the chance of success. Consider your writer an extension of your organization. They will coach you throughout the entire process and curate the project to fit your needs. Your grant-seeking success is our priority at GrantWriterTeam.
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