Make a Podcast to Promote Your Nonprofit!

Want to promote services and extend your organization’s reach to help more people? Why not make a podcast to promote your nonprofit?! Podcasting has become a powerful communication tool for nonprofits looking to share their mission, grow their audience, and build trust. Starting a podcast for your nonprofit creates a space to tell stories, share expertise, and connect with supporters in a meaningful and approachable way.

Unlike traditional marketing, podcasts are non-invasive. Listeners choose to engage, often while commuting, working, or relaxing. This makes podcasts an effective way to reach people without overwhelming them, while still delivering valuable and informative content.

At GrantWriterTeam, we see podcasts as a smart extension of nonprofit communication strategies, especially when paired with strong storytelling and clear goals.

How Podcasts Help Nonprofits Build Stronger Connections

Starting a podcast allows nonprofits to speak directly to their audience and build deeper relationships over time. Podcasting helps organizations connect with new and existing supporters on a more personal level, which leads to stronger engagement and community growth. However, building a loyal audience takes consistency, planning, and effort.

Podcasts allow nonprofits to:

• Share their mission and impact in their own voice

• Highlight staff, partners, and community members

• Educate listeners on important issues

• Create ongoing conversations around their cause

A well-produced podcast helps humanize your organization and makes your work easier to understand and support.

Podcasting Is a Growing and Engaged Medium

Podcasting continues to grow every year. More than half of people in the United States over the age of 12 listen to podcasts, and many viewers and listeners tune in specifically to learn something new. This makes podcasts an ideal platform for nonprofit education, awareness, and thought leadership.

Because podcast audiences are actively seeking information, nonprofits can use this format to share insights, explain complex topics, and provide value without competing for attention in crowded social feeds.

The Power of Themes and Accessible Content

Choosing clear themes and focus areas for your podcast helps attract and retain listeners. When episodes center on specific topics, causes, or challenges, audiences are more likely to relate and return for future content.

The audio format also makes podcasts convenient. Listeners can multitask while tuning in, which increases the likelihood that your message is heard and remembered. Podcasts can be shared across multiple platforms, including streaming services and social media, helping nonprofits reach new audiences through searchable keywords and tags.

Low Startup Costs, High Impact

One of the biggest advantages of starting a nonprofit podcast is affordability. Compared to other forms of media, podcasting has relatively low startup costs. With basic equipment and simple editing tools, nonprofits can produce professional-quality episodes without stretching their budget.

This makes podcasting accessible to organizations of all sizes, from small grassroots nonprofits to established national groups.

A Real-World Example: GrantTalk

A strong example of nonprofit-focused podcasting is GrantTalk, powered by GrantWatch and hosted by the founder and CEO, Libby Hikind, the Queen of Grants herself. GrantTalk features conversations with nonprofit leaders, grantmakers, recipients, and subject-matter experts, offering practical insights into funding, programs, and community impact.

GrantTalk shows how a podcast can educate, inspire, and support nonprofits while reinforcing credibility and trust. It also demonstrates how consistent, mission-driven content can become a valuable resource for viewers.

Tips for Starting a Podcast for Your Nonprofit

If you are considering starting a podcast, keep these tips in mind:

• Define your purpose and audience before recording

• Choose topics that align with your mission and expertise

• Be consistent with release schedules

• Keep episodes focused and easy to follow

• Promote episodes across email and social channels

A podcast should support your broader communication and fundraising goals, not feel like an extra burden.

Final Thoughts

Starting a podcast for your nonprofit can be a powerful way to grow awareness, strengthen engagement, and share your mission with a wider audience. With low startup costs and high potential impact, podcasting is an effective tool worth exploring.

GrantWriterTeam encourages nonprofits to consider podcasting as part of a well-rounded outreach strategy, especially when education, storytelling, and community-building are central to your work.

About GrantWriterTeam

Are you a nonprofit or small business in need of some help? If you are searching for grants but are feeling overwhelmed, hiring a grant writer may be the perfect choice for you! Grant writers thoughtfully grant opportunities and consider the pros and cons of applying and the chance of success. Consider your writer an extension of your organization. They will coach you throughout the entire process and curate the project to fit your needs. Your grant-seeking success is our priority at GrantWriterTeam.

Disclaimer: There is no guarantee that grants will be awarded as a result of this information.